Evaluation: Institutions

Institutions

Based on the target audience, which is teenagers, and the style of my magazine I think I would want it to be produced independently because although there would be a lot of advantages with getting it produced by a big company, I also think there would be disadvantages because bigger companies, like Bauer Media Group, produce so many magazines I don’t think my magazine would be as recognisable, it would just be another title on a list of magazines that that company produce, whereas if it was independently produced then I think people would recognise it more because it would be the only one produced by that particular company. Although, this might mean people are more reluctant to read it because it will be a bit unknown to start with, but that could be helped by publishing the magazine online, that way it would reach a wider audience of people and people might prefer reading it online than actually buying a copy.

However, there obviously are disadvantages of independently publishing the magazine, it may be more likely to fail, like so many other magazines, than magazines that are published by big, well-known companies because people might not be interested in reading it if they aren’t familiar with the company that produced it. Also, the magazine might not have a lot of readers but this can be helped by advertising it in other small magazines, people will also be able to sign up for a monthly subscription to the magazine, then there will be people guaranteed to get a copy each month and there will also be a copy published online.

To start with my magazine obviously won’t be distributed by a big company like Market Force or Front Line but eventually if the magazine became really popular I think I would want it to be distributed by Menzies or Market Force because they distribute a lot of other magazines. I would want the magazine to be distributed to major retail spaces like WHSmiths and Asda because then it is being shown to a wider audience of people, it won’t just be my target audience that will see it, it will be a lot more people who may be interested in the magazine, especially if it is with all the other music magazines on the shelves. This will mean the audience expanding and hopefully the magazine will become more popular, because a lot of magazines fail within their first three years.

If the magazine did do well, in the future the magazine could expand and create other things, like radio stations, lots of popular magazines do this, like Kerrang! Also, because of the genre of music the magazine is about there are other things the magazine could be linked to, like sponsoring award shows, which is something both Kerrang! and Q magazine do.